11/4/2019 4:45 – 5:45 PM
Track:Programming, Planning, and Design
How do you create a “radically inclusive” wayfinding system? That was the charge from Zuckerberg San Francisco General Hospital that informed its new campus wayfinding design. The campus serves a diverse population that includes a wide range of user needs including mobility, sensory, cognitive, cultural, socio-economic, language, literacy, and acuity. In this presentation, attendees will discover how a unique approach to research, which revisited methods from the past and combined them with current and cutting-edge techniques, gathered the evidence necessary to point designers in the right direction. By putting the emphasis on pre-design research, they focused not only on how research is informing design but how it will serve as a benchmark for measurable results.