11/4/2019 4:45 – 5:45 PM
Track:Interactive Roundtable Discussions
The art program for Houston Methodist’s new $700 million Walter Tower presented a complex challenge and unique opportunity for an institution celebrating its 100th anniversary. This roundtable will explore how the intersection of art and brand have enhanced the patient experience and share the process behind creating art programs that aligned with the brand identity of the institution. Discuss how to link the cultural past with the present through the creation of art programs, understand how other stakeholders can contribute, and learn how to successfully commission artists for your projects.