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Craig ReedSenior Vice President, Global Trade

Craig Reed leads the development and growth of Avalara’s cross-border and global trade business as Senior Vice President of Global Trade. Craig came to Avalara through the acquisition of his company, TradeStream Technologies, which was a company focused on building next generation automated product classification and landed cost software systems for cross-border Ecommerce. Prior to forming TradeStream, Craig was SVP, Global Ecommerce at Pitney Bowes, Inc. where he created the Global Ecommerce business unit and led it from inception to over $220M in revenue. He has deep experience with developing technologies that power global ecommerce and creating global parcel distribution networks.


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