Covid-19 Update
Eric HutchinsonCo-CEO and Co-Founder

A proven, serial entrepreneur, Eric Hutchinson is co-founder of Resident, a high-growth start-up disrupting the home goods category. As his third enterprise venture, Eric has applied his acuity by launching a series of direct-to-consumer brands, including Nectar, DreamCloud and Wovenly. Eric has been instrumental in driving the business, leading the company to nearly $250 million in gross sales in 2018.

Under his leadership, Eric oversees all aspects of the business with a focus on product development and innovation, as well as advancing the ecommerce technology platform. As a data-centric leader, he’s relentless in driving consumer acquisition by increasing productivity through performance-based marketing efforts. As Resident expands to own and operate additional brands, Eric is set to design products that are competitively superior – with better overall value and quality.

Eric’s no holds barred approach to business is how he’s attacked every role in his career. Prior to starting Resident, Eric co-founded the highly successful home hair care company, Madison Reed. Under his leadership, he propelled it to become the top-selling online women’s hair color brand in under three years. Prior to that, Eric co-founded Home Value Protection, a revolutionary insurance product that protects the value of people’s homes against declines in the housing market. He also worked in strategic roles at companies such as Washington Mutual Card Services and Providian Financial. Outside of work, when he is not chasing his entrepreneurial ventures, Eric can be found mentoring and advising early stage startups.

A Tennessee native, Eric currently lives in San Francisco and holds an MBA from Australia Graduate School of Management and a BS from University of Colorado.


Co-Creation: How Resident is Involving the Customer in its Future

6/10/2020 11:35 AM