Lauren FreedmanSenior Consumer Insights Analyst
Digital Commerce 360

An ecommerce pioneer with 25 years of retail consulting experience, Lauren Freedman has joined Digital Commerce 360 as senior consumer insights analysts. She is responsible for both B2C and B2B buyer insights, research initiatives and reports while delivering her point of view via editorial. Previously, as president of the e-tailing group, she delivered thought leadership and go to market strategies for technology platforms and point solutions including UPS Pulse of the Online Shopper. She has long supported top B2B practitioners and B2C retailers, having piloted the first online mystery shopping survey, which provided data for 20 years to retailers and established metrics for the industry at large. She has been a frequent industry speaker and is the author of “It’s Just Shopping.”

DEEP DIVE: Meeting the Customer Where She Is – Customer Acquisition and Merchandising Strategy

6/11/2020 1:00 PM