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Matt JohnsonProfessor and Author
Hult International Business School & PopNeuro

Dr. Matt Johnson is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world. A contributor to major news outlets including Forbes, Entrepreneur, Business Insider, and VICE, he regularly provides expert opinion and thought leadership on a range of topics related to the human sides of business. He regularly advises both start-ups and large brands in his native San Francisco, and has worked with Nike as an expert in residence in Portland, Oregon. His book, Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains (BenBella Press, April 2020), probes the deep interaction between neuroscience and our consumer lives. He is also the founder of the consumer neuroscience blog PopNeuro (


Neuroscience: Unlocking the Consumer of the Future

6/10/2020 10:15 AM