Maura Moran-Berry
Assistant Vice President Real estate Strategy ManagementCincinnati Children'sAs the leader of Real Estate at Cincinnati Children's, Maura guides the strategic real estate planning, acquisition, disposition, and management. Her unique combination of financial, legal, and operational expertise combines with extensive experience in the healthcare, nonprofit, and retail industries. She works to identify and pursue growth opportunities, negotiate complex contracts, oversee multidisciplinary teams, and align organizational goals with smart solutions. Passionate about improving the well-being of children and families through innovative and sustainable planning, she is a creative problem solver, a visionary leader, and a trusted advisor to colleagues and clients.
E05 – Bringing the Bespoke to Hub-and-Spoke – Reinventing the Pediatric Multi-Location Strategy
Decentralizing healthcare through a multi-location strategy is often more opportunistic than strategic. As systems expand, leaders must protect brand …Decentralizing healthcare through a multi-location strategy is often more opportunistic than strategic. As systems expand, leaders must protect brand integrity, deliver consistent care, and create a cohesive experience across sites ranging from quate…Decentralizing healthcare through a multi-location strategy is often more opportunistic than strategic. As systems expand, leaders must protect brand integrity, deliver consistent care, and create a cohesive experience across sites ranging from quaternary to primary care. What services belong close to home, and what should remain centralized? Which service lines should deepen locally versus extend into the community? How do site decisions strengt…Decentralizing healthcare through a multi-location strategy is often more opportunistic than strategic. As systems expand, leaders must protect brand integrity, deliver consistent care, and create a cohesive experience across sites ranging from quaternary to primary care. What services belong close to home, and what should remain centralized? Which service lines should deepen locally versus extend into the community? How do site decisions strengthen—rather than dilute—the system? This session presents a multi-location strategy using a case study from the Cincinnati Children’s health system. Learn how adaptive interior and exterior design and material guidelines that support brand awareness, cost-effective decision-making, patient safety, and long-term performance. The session examines a calibrated approach that distinguishes code-minimum requirements from best practices, avoiding overdesign while delivering appropriate solutions. Learn how strategic planning, growth-in-place, telehealth, and real estate planning—including acquisition, disposition, and portfolio management—combine to deliver a full spectrum of pediatric care.Show MoreClick the title to see all detailsShow More
