How can your company get the attention of our Healthcare Design audience, diverse professionals who are ready to learn about and buy new products?
We’ve created a comprehensive menu to help you reach key buyers and influencers before, during and after the show. Whatever your goals may be, we can work on a customized plan to help you accomplish those goals.
Click below to jump to a section:
DIGITAL ADVERTISING
SPECIAL BOOTH PACKAGES
PRINT ADVERTISING
LIST RENTALS
SPONSORSHIPS
DIGITAL ADVERTISING
BANNER ADS
Reach HCD attendees on our official show website
Attendees rely on the HCD website to provide them with the most up-to-date information on exhibitors, registration, conference sessions, special events and more. What better way to highlight your company than by placing an ad, including a link to your company’s website in a highly visible position on the official show website.
| Ad Unit Size (Pixels) | One Month | Three Months | Location |
| Top Banner (728×90) | $2,700 | $2,250/month | Home page only |
| Bottom Banner (728×90) | $1,100 | $850/month | Run of site |
CUSTOM CONTENT
Expand your reach to 28,500+ Healthcare Design magazine monthly website visitors and 13,500+ e-newsletter subscribers
Elevate your brand by sponsoring a custom webinar
HCD EXHIBITOR HUB
The HCD Exhibitor Hub is where you manage your online profile. Stand out in the exhibitor list, on the floor plan, and strengthen your profile. You can also update both personal and company profiles, and add press releases, products, show specials, and videos (depending on your package level).
Every booth purchase includes:
- • Enhanced planner profile and entry in the interactive floor plan
- • Company Logo visible in profile
- • 500 character company description in profile
- • One (1) Digital Product Showcase upload
- • One (1) Press Release upload
- • One (1) Show Special upload
- • Eight (8) Product Category Identifiers
DIGITAL OPPORTUNITIES ON THE HUB
Note: This is part of your Exhibitor Dashboard and must be updated in the HCD Hub to appear on our website, mobile app + show directory for attendees to view.
COMPARE BOOTH LISTING PACKAGES:
BASIC
- Company Logo
- One (1) Digital product photo
- One (1) Show Special/Giveaway
- One (1) Press Release
- Ten (10) Product Categories
- Company Online Profile (characters)
- Website URL
- Company Name, Booth Label, Address
BRONZE
- Bronze Enhanced Listing Icon
- Company Logo
- Up to Three (3) Digital Product Photos
- Up to Three (3) Show Specials/Giveaways
- Up to Three (3) Press Releases
- Ten (10) Product Categories
- Company Online Profile (characters)
- Website URL
- Company Name, Booth Label, Address
SILVER
- Silver Enhanced Listing Icon
- One (1) Video
- Company Logo
- Up to Five (5) Digital Product Photos
- Up to Five (5) Show Specials/Giveaways
- Up to Five (5) Press Releases
- Ten (10) Product Categories
- Company Online Profile (characters)
- Website URL
- Company Name, Booth Label, Address
GOLD
- Premium Placement
- GOLD Enhanced Listing Icon
- Up to Two (2) Videos
- Company Logo
- Up to Ten (10) Digital Product Photos
- Up to Ten (10) Show Specials/Giveaways
- Up to Ten (10) Press Releases
- Ten (10) Product Categories
- Company Online Profile (characters)
- Website URL
- Company Name, Booth Label, Address
ONLINE PROMOTION OPTIONS
FLOOR PLAN BANNER AD
- Clickable banner ad on the online floor plan
FLOOR PLAN LOGO
20x20 booths or larger- Clickable logo on the online floor plan
ADDITIONAL VIDEO
- Publish an additional video on your company’s online profile
EXCLUSIVE ONLINE PROMOTION OPTIONS
EXCLUSIVE EXHIBITOR LIST SPONSORSHIP
- Company logo on top of exhibitor list and search results
- Permanent banner ad on the online floor plan
GOLD Booth Listing package included
EXCLUSIVE ONLINE FLOOR PLAN SPONSORSHIP
- Clickable logo on the online floor plan
GOLD Booth Listing package included
PRINT ADVERTISING
Healthcare Design‘s HCD EXPO SHOW ISSUE
Healthcare Design magazine’s official show issue is sent to an audience of 40,000 readers just before the show. Bonus distribution of print copies are distributed on the show floor. Plus, drive more traffic to your show by advertising in the pre-show September issue.
September issue Ad close: 8/19/24
Materials due: 8/26/24
Contact your rep for pricing and more details!
HCD 2024 SHOW DIRECTORY ADVERTISING
The on-site Show Directory is a one-stop shop for all buyers at HCD. Not only are 3,000 copies printed at the show, but we also host the guide on the mobile app and the app provides direct links to your page. Stand out and drive traffic by utilizing this marketing tool.
Show Directory Ad close: 9/15/25
Ad Materials due: 9/22/25
| Standard Full Page: | $2,850 |
| Standard Half Page: | $1,750 |
| Back Cover: | $6,000 |
| Inside Back Cover: | $3,500 |
| Page 1: | $4,000 |
* Discounts available for Healthcare Design magazine advertisers.
Show Map Advertising: $1,995/ad
Put your brand front and center with premium ad placements on the Expo Hall Map! This high-impact, removable, and expandable guide is every attendee’s go-to resource for navigating the show floor, ensuring your message is seen repeatedly throughout the event. With prime positions available—including the coveted back cover and inside panels—this is the perfect opportunity to drive booth traffic, showcase new products, and reinforce your brand’s presence.
Placement Options:
- Back Cover SOLD!
- Left Panel SOLD!
- Right Panel SOLD!
LIST RENTALS
Communicate with HCD attendees before and after the show!
EMAIL LIST RENTAL PROGRAM
Connect with registered attendees before the show and personally invite them to your booth. We can send an email on your behalf to our pre-registered audience, using the html that your company provides. Or, take your message further by reaching out to the entire Healthcare Design magazine list (talk to your Account Executive for special pricing for HCD exhibitors).
Please keep in mind that attendees will typically begin registering for upcoming events approximately 18 weeks before the event stages. Limited email dates are available and are filled on a first- come, first-served basis. Emails will be deployed through Emerald’s email vendor. Exhibitor to supply HTML file, subject line, seed list, and opt-out list to Emerald.
DIRECT MAIL LIST RENTAL PROGRAM
Using our third-party mailing service, send attendees a postcard to promote your product/brand, invite attendees to schedule meetings, visit your booth, order show specials… and BUY!
Please note that charges are for access to attendees and do not cover costs of creating, printing, or mail house services used with direct mail pieces. Direct mail is managed through HCDdirect.com (ExpoCommerce/Community Commerce). Emerald must approve direct mail pieces before the HCDdirect mailhouse can proceed with your order. Please visit HCDdirect.com to learn more.
* The list for direct mail pieces will begin with the previous show’s attendees, then as attendees register for the upcoming show, prior year records are replaced with current year records.
HCD STEP PROGRAM
Target HCD’s proprietary audience network on Facebook and Instagram using your ad creative. Our digital marketing team designs, builds, and launches your social media campaign through our own systems using Facebook as the catalyst for execution. Your social campaign is guaranteed 25,000+ industry impressions with a minimum purchase.
SPONSORSHIP OPPORTUNITIES
Presenting Sponsor
The Presenting Sponsor is the top-of-mind visible partner before, during, and after the event, providing the sponsoring organization significant branding, lead generation, and lead nurturing programs, as well as demonstration of thought leadership.
Networking Party
The social event of the Expo and Conference, held Monday evening. All HCD attendees and exhibitors are invited for hors d’oeuvres, cocktails, entertainment and more.
Welcome Reception
As the sponsor of the Welcome Reception, your organization will gain tremendous recognition, driving traffic to your booth to build relationships and generate leads. Get the party started and carry that momentum throughout HCD.
Healthcare Design Awards Luncheon
Expo Banner
Mobile App
Attendee Badges
Headshot Lounge
Water Cooler
Get your company name and logo in front of every attendee as they grab a refill at one of the many water stations throughout the expo hall and conference area. Sponsors can also provide branded cups or reusable water bottles.
Education Track
Power Lounge
Registration
Draw attendees to your booth in the high-traffic registration area—the first stop for all HCD attendees.
Flooring
Attendee Lanyards (Exclusive!)
Attendee Bag Sponsor (Exclusive!)
Each attendee will receive a tote featuring your logo. This is an effective away to have your company’s brand seen by all HCD participants throughout this multi-day event.
Cash Giveaway – Multiple available
Receive recognition in all Cash Giveaway promotions (via email and mobile app), recognition during the on-site Cash Giveaway drawing, and have your company logo on sponsor signage, in the onsite show directory, and on the website. All Cash Giveaway participants must visit sponsor booths to get card stamped for a chance to win $5,000.
Gallery Reception
As a sponsor, you will be front and center during the Gallery Reception, an annual celebration of the healthcare design projects on display in our HCD Project Gallery! Your company name and logo will be prominently displayed for all attendees to see as they grab a complimentary drink and peruse the project boards. Sponsors can also provide branded cocktail napkins, drink stirs, or coozies for the reception.
Facility Tour Bus Sponsor
Facility Tour Snack Sponsor
As the Facility Tour Snack Sponsor, you will be providing snacks to all the participants that will be on the tours. This will give you great concentrated exposure.
Coffee Break Sponsor – One available for each coffee break
Scheduled throughout HCD and located near the educational sessions and in the Exhibit Hall, each exclusive Coffee Break sponsor receives incredible brand exposure and onsite promotion during refreshment breaks
Attendee Bag Inserts – Multiple available
Attendee bag inserts allow you to put your marketing information in the hands of all HCD attendees. Your company’s promotional material will be inserted into approximately 3,000+ attendee bags.
Pen + Notebook Sponsor
Two of the most popular items available for sponsorship (and most often asked for by attendees) are the notebook and pen. Have your branded pen or notebook in the hands of attendees as they take notes in conference sessions.
Aisle Cling – One available for each expo hall aisle
Solutions Theater
Social Media Featured Post
Live Social Media Interviews
Join us Oct. 25-28, 2025, in Kansas City, Mo. for the ultimate healthcare design education, networking, and product-sourcing event!