CHOOSE SITE

ADVERTISING + SPONSORSHIP

How can your company get the attention of our Healthcare Design audience, diverse professionals who are ready to learn about and buy new products?

We’ve created a comprehensive menu to help you reach key buyers and influencers before, during and after the show. Whatever your goals may be, we can work on a customized plan to help you accomplish those goals.

Click below to jump to a section:

DIGITAL ADVERTISING

SPECIAL BOOTH PACKAGES

PRINT ADVERTISING

LIST RENTALS

SPONSORSHIPS

DIGITAL ADVERTISING

BANNER ADS

Reach HCD attendees on our official show website

Attendees rely on the HCD website to provide them with the most up-to-date information on exhibitors, registration, conference sessions, special events and more. What better way to highlight your company than by placing an ad, including a link to your company’s website in a highly visible position on the official show website.

Ad Unit Size (Pixels) One Month Three Months Location
Top Banner (728×90) $2,500 $2,000/month Home page only
Bottom Banner (728×90) $1,000 $750/month Run of site

CUSTOM CONTENT

Expand your reach to 28,500+ Healthcare Design magazine monthly website visitors and 13,500+ e-newsletter subscribers 

Expand your digital reach through ads, white papers, or sponsored content featured on Healthcare Design magazine’s website (HCDmagazine.com). Our weekly newsletter, the HCD Pulse, drives traffic to the site from thousands of opt-in subscribers and includes ad opportunities as well. For more information on advertising in Healthcare Design, please email or call publisher Scott Goist, 216.288.4170.

Elevate your brand by sponsoring a custom webinar 

Sponsoring a custom webinar is a perfect way to lift your brand, build awareness, and generate qualified leads for your company. In fact, this results-driven online program is proven to deliver some of the best ROI in generating new business prospects. Ask your rep for details on custom webinar packages.

HCD EXHIBITOR HUB

The HCD Exhibitor Hub is where you manage your online profile. Stand out in the exhibitor list, on the floor plan, and strengthen your profile. You can also update both personal and company profiles, and add press releases, products, show specials, and videos (depending on your package level).

Every booth purchase includes:

  • •  Enhanced planner profile and entry in the interactive floor plan
  • •  Company Logo visible in profile
  • •  500 character company description in profile
  • •  One (1) Digital Product Showcase upload
  • •  One (1) Press Release upload
  • •  One (1) Show Special upload
  • •  Eight (8) Product Category Identifiers

DIGITAL OPPORTUNITIES ON THE HUB

Note: This is part of your Exhibitor Dashboard and must be updated in the HCD Hub to appear on our website, mobile app + show directory for attendees to view. 

COMPARE BOOTH LISTING PACKAGES:

ONLINE PROMOTION OPTIONS

EXCLUSIVE ONLINE PROMOTION OPTIONS

Healthcare Design‘s HCD EXPO SHOW ISSUE

Healthcare Design magazine’s official show issue is sent to an audience of 40,000 readers just before the show. Bonus distribution of print copies are distributed on the show floor. Plus, drive more traffic to your show by advertising in the pre-show September issue.

September issue Ad close: 8/19/24
Materials due: 8/26/24

Contact your rep for pricing and more details! 

HCD 2024 SHOW DIRECTORY

The on-site Show Directory is a one-stop shop for all buyers at HCD. Not only are 3,000 copies printed at the show, but we also host the guide on the mobile app and the app provides direct links to your page. Stand out and drive traffic by utilizing this marketing tool.

Show Directory Ad close: 8/26/24
Ad Materials due: 8/30/24

Standard Full Page: $2,750
Standard Half Page: $1,650
Back Cover: $5,500
Inside Back Cover: $3,300
Page 1: $3,850

* Discounts available for Healthcare Design magazine advertisers.

LIST RENTALS

Communicate with HCD attendees before and after the show!

EMAIL LIST RENTAL PROGRAM

Connect with registered attendees before the show and personally invite them to your booth. We can send an email on your behalf to our pre-registered audience, using the html that your company provides. Or, take your message further by reaching out to the entire Healthcare Design magazine list (talk to your Account Executive for special pricing for HCD exhibitors).

Please keep in mind that attendees will typically begin registering for upcoming events approximately 18 weeks before the event stages. Limited email dates are available and are filled on a first- come, first-served basis. Emails will be deployed through Emerald’s email vendor. Exhibitor to supply HTML file, subject line, seed list, and opt-out list to Emerald.

DIRECT MAIL LIST RENTAL PROGRAM

Using our third-party mailing service, send attendees a postcard to promote your product/brand, invite attendees to schedule meetings, visit your booth, order show specials… and BUY!

Please note that charges are for access to attendees and do not cover costs of creating, printing, or mail house services used with direct mail pieces. Direct mail is managed through HCDdirect.com (ExpoCommerce/Community Commerce). Emerald must approve direct mail pieces before the HCDdirect mailhouse can proceed with your order. Please visit HCDdirect.com to learn more.

* The list for direct mail pieces will begin with the previous show’s attendees, then as attendees register for the upcoming show, prior year records are replaced with current year records. 

HCD STEP PROGRAM

Target HCD’s proprietary audience network on Facebook and Instagram using your ad creative. Our digital marketing team designs, builds, and launches your social media campaign through our own systems using Facebook as the catalyst for execution. Your social campaign is guaranteed 25,000+ industry impressions with a minimum purchase.

SPONSORSHIP OPPORTUNITIES

Presenting Sponsor

The Presenting Sponsor is the top-of-mind visible partner before, during, and after the event, providing the sponsoring organization significant branding, lead generation, and lead nurturing programs, as well as demonstration of thought leadership.

Networking Party

The social event of the Expo and Conference, held Monday evening. All HCD attendees and exhibitors are invited for hors d’oeuvres, cocktails, entertainment and more. 

Welcome Reception

As the sponsor of the Welcome Reception, your organization will gain tremendous recognition, driving traffic to your booth to build relationships and generate leads. Get the party started and carry that momentum throughout HCD.

 

Healthcare Design Awards Luncheon

Open to all HCD attendees, the Healthcare Design Magazine Awards Luncheon will honor the winners of the Design Showcase, Remodel/Renovation Competition, The HCD 10, and Rising Stars.

Banner Advertisement – Only 4 spots left!

Gain unparalleled exposure and make a lasting impression at HCD with this 30-foot-by-15-foot banner. As one of the most prominent features in the bustling expo hall, this signage opportunity provides a massive canvas for your creative—leverage it to draw attendees to your booth, products, and brand.

Mobile App

The Mobile App Sponsor keeps attendees connected to session information, networking tools, and important HCD updates.

Attendee Badges

Attendee badges are required for entry into every Expo and Conference function. The exclusive badge sponsorship is an effective way to build your company’s brand awareness by having it seen by the industry’s leaders throughout the multi-day event.

Headshot Lounge – Only 2 spots left!

Put your best brand face forward with this headshot booth sponsorship. Attendees will have the opportunity to have several shots taken by a professional photography team and receive retouched, high-res images moments later. Your company not only gets signage and logo recognition on-site and in headshot booth promotions, but you’ll also receive the list of attendees who participate, with contact information.

Breaking Through

Breaking Through is a conceptual design competition focused on imagination + innovation. Finalists will present their concept during a general session at HCD, and attendees will vote in real-time to determine which project will receive the grand prize of $10,000. This is a high-profile sponsorship that aligns your brand with forward-thinking design.

Water Cooler – Only 6 spots left!

Get your company name and logo in front of every attendee as they grab a refill at one of the many water stations throughout the expo hall and conference area. Sponsors can also provide branded cups or reusable water bottles.

Education Track

Sponsor a track and “own’’ that topic in the marketplace throughout the year, with multiple opportunities before and at the show to demonstrate your involvement on a key topic area. 

Power Lounge

Sure to be a hub of activity, this heavily trafficked working lounge located in a highly visible area gives attendees a place to relax, recharge, network, and conduct business—and gives you a powerful opportunity to build you brand awareness and engage attendees.

Registration

Draw attendees to your booth in the high-traffic registration area—the first stop for all HCD attendees.

Flooring

Make a strong first impression as attendees step into the exhibit hall while viewing your brand’s flooring at the main entrance.

Attendee Lanyards (Exclusive!)

Exclusive sponsor of the attendee badge lanyards. This eye-catching and exclusive opportunity keeps your company name constantly in sight throughout the show.
*Sponsor responsible for producing and supplying lanyards. 

Attendee Bag Sponsor (Exclusive!)

Each attendee will receive a tote featuring your logo. This is an effective away to have your company’s brand seen by all HCD participants throughout this multi-day event.

*Sponsor responsible for producing and supplying tote bags. 

Cash Giveaway – Multiple available

Receive recognition in all Cash Giveaway promotions (via email and mobile app), recognition during the on-site Cash Giveaway drawing, and have your company logo on sponsor signage, in the onsite show directory, and on the website. All Cash Giveaway participants must visit sponsor booths to get card stamped for a chance to win $5,000.

Gallery Reception – Only 3 spots left!

As a sponsor, you will be front and center during the Gallery Reception, an annual celebration of the healthcare design projects on display in our HCD Project Gallery! Your company name and logo will be prominently displayed for all attendees to see as they grab a complimentary drink and peruse the project boards. Sponsors can also provide branded cocktail napkins, drink stirs, or coozies for the reception.

Facility Tour Bus Sponsor

Spend a few minutes delivering your company’s message to facility tour attendees! You’ll have your logo on Facility Tour transportation signage and will receive a complimentary ticket to attend the Facility Tour of your choice (one ticket per sponsor). Sponsors may also distribute literature and deliver a brief (2-3 minute) presentation on the Facility Tour bus, if desired. 

 

Facility Tour Snack Sponsor

As the Facility Tour Snack Sponsor, you will be providing snacks to all the participants that will be on the tours. This will give you great concentrated exposure.

*Sponsor responsible for paying for snacks, and coordinating directly with convention center

 Coffee Break Sponsor – One available for each coffee break

Scheduled throughout HCD and located near the educational sessions and in the Exhibit Hall, each exclusive Coffee Break sponsor receives incredible brand exposure and onsite promotion during refreshment breaks

*Additional costs and fees may apply, sponsor to provide napkins and coffee sleeves

Attendee Bag Inserts – Multiple available

Attendee bag inserts allow you to put your marketing information in the hands of all HCD attendees. Your company’s promotional material will be inserted into approximately 3,000+ attendee bags.

Pen + Notebook Sponsor

Two of the most popular items available for sponsorship (and most often asked for by attendees) are the notebook and pen. Have your branded pen or notebook in the hands of attendees as they take notes in conference sessions.

*Sponsor to provide notepads and pens

Aisle Sign – One available for each expo hall aisle

Take advantage of this can’t-miss opportunity to not only bolster brand exposure but traffic to your booth. Aisle sign sponsorships are available for each aisle of the expo hall, with a 2-foot-by-3-foot floor cling position. This cling will align with the HCD aisle signs and provide your company a space for your custom creative, showcasing your logo, product, and/or booth number. Sponsors may choose which aisle they wish to sponsor on a first-come, first-served basis.

Solutions Theater (Monday sessions sold out!) – Sunday + Tuesday time slots still available

Get 30 minutes of stage time in Solutions Theater, based on available time slots. Receive recognition in all Solutions Theater promotions (via email and mobile app), and have your company logo on sponsor signage, in the onsite show directory, and on the website.

Social Media Featured Post

Expand your reach during the show with extra promotion of your booth through our featured social media posts! A photo of your booth, team, and product will be posted to the Healthcare Design social media accounts. Learn more >>

 The Healthcare Design Conference + Expo is an annual conference focused exclusively on the design of hospital and clinic environments. The educational program is driven by industry experts who share case studies, research, best practices, and new approaches throughout the three-day learning experience.

To create the annual program, a call for presentations is opened, with submissions selected via a rigorous review process. All conference sessions must qualify for continuing education units, with four distinct learning objectives and one hour of content delivered.

The Center for Health Design is HCD's educational partner for the conference and manages the call for presentation process. Follow the link below to view the form on The Center’s website and submit a presentation proposal.

Top-of-mind topics for sessions include but are not limited to: patient safety and satisfaction, ambulatory care, remodeling, renovation and conversions, impact of technology, clinical perspectives, the high-performance hospital and sustainable practices, design for wellness, innovations in facility planning and management, design challenges and solutions, specialty facilities and departments (i.e., oncology, pediatrics, behavioral health, OR, ED), strategies for financing and operations, international trends and practices, and projects and initiatives that advance equality and social justice. 

Join us Oct. 5-8, 2024, in Indianapolis for the ultimate healthcare design education, networking, and product-sourcing event!