Aaron Anderson
Principal and Healthcare Market Design LeaderGBBN ArchitectsWith a commitment to transformational design, Aaron guides clients in creating thoughtful, resilient strategies that promote well-being and advance social equity for patients, healthcare professionals, and communities. His portfolio includes development of design guidelines that feature the ability to customize by location within a brand identity for multiple health systems including Cincinnati Children’s UC Health Medical Center, TriHealth and Bon Secours Mercy Health. Aaron’s leadership ensures that every project fosters innovation and a meaningful connection to its users.
E05 – Bringing the Bespoke to Hub-and-Spoke – Reinventing the Pediatric Multi-Location Strategy
Decentralizing healthcare through a multi-location strategy is often more opportunistic than strategic. As systems expand, leaders must protect brand …Decentralizing healthcare through a multi-location strategy is often more opportunistic than strategic. As systems expand, leaders must protect brand integrity, deliver consistent care, and create a cohesive experience across sites ranging from quate…Decentralizing healthcare through a multi-location strategy is often more opportunistic than strategic. As systems expand, leaders must protect brand integrity, deliver consistent care, and create a cohesive experience across sites ranging from quaternary to primary care. What services belong close to home, and what should remain centralized? Which service lines should deepen locally versus extend into the community? How do site decisions strengt…Decentralizing healthcare through a multi-location strategy is often more opportunistic than strategic. As systems expand, leaders must protect brand integrity, deliver consistent care, and create a cohesive experience across sites ranging from quaternary to primary care. What services belong close to home, and what should remain centralized? Which service lines should deepen locally versus extend into the community? How do site decisions strengthen—rather than dilute—the system? This session presents a multi-location strategy using a case study from the Cincinnati Children’s health system. Learn how adaptive interior and exterior design and material guidelines that support brand awareness, cost-effective decision-making, patient safety, and long-term performance. The session examines a calibrated approach that distinguishes code-minimum requirements from best practices, avoiding overdesign while delivering appropriate solutions. Learn how strategic planning, growth-in-place, telehealth, and real estate planning—including acquisition, disposition, and portfolio management—combine to deliver a full spectrum of pediatric care.Show MoreClick the title to see all detailsShow More
