Brenda Roberts
Facility Planning Program DirectorIntermountain HealthBrenda Roberts, RA, LEED AP is Facility Planning Program Director at Intermountain Health, where she leads enterprise-wide strategic facility and campus master planning and provides oversight of systemwide design, construction standards, and architectural guidelines. During her 19-year tenure, she has held multiple leadership roles, most recently directing Core Projects across the Canyons and Desert regions. Brenda has been instrumental in developing integrated design guidelines, construction standards, and operating procedures to standardize practices and support continuous improvement. She holds a master’s degree from the University of Utah, teaches graduate professional practice, and is a frequent industry speaker.
E15 – Shaping Spaces, Shaping Outcomes: Design Standards That Pay Off
Healthcare organizations face increasing pressure to deliver safe, high-quality care while navigating tighter financial and operational demands. Desig…Healthcare organizations face increasing pressure to deliver safe, high-quality care while navigating tighter financial and operational demands. Design standards are often seen as tools for efficiency, but their true influence reaches far deeper. Whe…Healthcare organizations face increasing pressure to deliver safe, high-quality care while navigating tighter financial and operational demands. Design standards are often seen as tools for efficiency, but their true influence reaches far deeper. When crafted thoughtfully, standards can shape behavior, reduce risk, and bring clarity and consistency to complex systems. When misapplied, they can create silos, limit flexibility, and hinder innovatio…Healthcare organizations face increasing pressure to deliver safe, high-quality care while navigating tighter financial and operational demands. Design standards are often seen as tools for efficiency, but their true influence reaches far deeper. When crafted thoughtfully, standards can shape behavior, reduce risk, and bring clarity and consistency to complex systems. When misapplied, they can create silos, limit flexibility, and hinder innovation. This session explores the real tradeoffs behind design standardization. Leaders from healthcare and design will examine how choices in finishes, furniture, technology, and workflow affect speed to market, lifecycle cost, staff effectiveness, and patient experience. The discussion moves beyond surface level ROI to consider how standards influence safety, performance, and long-term adaptability across entire portfolios. Attendees will gain practical insights into using design standards as strategic tools rather than rigid rules. Topics include balancing consistency with change, determining when standards should hold or evolve, and measuring value in ways that capture both operational outcomes and human experience. This session is designed for anyone seeking to use design standards with intention—and to strengthen care delivery through smarter, more adaptable decision making.Show MoreClick the title to see all detailsShow More
