
Flavio Rocha
Professor and Chair of Surgical OncologyOregon Health and Science UniversityDr. Rocha is the Hedinger Professor and Chair of Surgical Oncology at Oregon Health and Science University (OHSU) in Portland, OR. He also serves as the Physician-in-Chief of the Knight Cancer Institute at OHSU. Dr. Rocha’s clinical practice encompasses all aspects of benign and malignant disease of the liver, bile ducts and pancreas. Dr. Rocha currently sits on the editorial boards of Surgery, HPB and as an Associate Editor for Annals of Surgical Oncology and Journal of Surgical Oncology. On the national level, he is the Vice-Chair of the Southwest Oncology Group (SWOG) Surgery Committee, GI Surgery Working Group Chair at Eastern Cooperative Group (ECOG-ACRIN) and Chair of the Cancer Standards Development Committee at the American College of Surgeons.
E22 – A Community Imprint Approach to Healthcare Design
How can healthcare environments be both universally healing and deeply reflective of the communities they serve? This session explores a community-imp…How can healthcare environments be both universally healing and deeply reflective of the communities they serve? This session explores a community-imprint approach to healthcare design developed for the new Vista Pavilion at Oregon Health and Science…How can healthcare environments be both universally healing and deeply reflective of the communities they serve? This session explores a community-imprint approach to healthcare design developed for the new Vista Pavilion at Oregon Health and Science University in Portland, Oregon. OHSU’s executive leadership challenged the project team to create a bespoke yet inclusive environment that reflects the identity of place, elevates under-represented v…How can healthcare environments be both universally healing and deeply reflective of the communities they serve? This session explores a community-imprint approach to healthcare design developed for the new Vista Pavilion at Oregon Health and Science University in Portland, Oregon. OHSU’s executive leadership challenged the project team to create a bespoke yet inclusive environment that reflects the identity of place, elevates under-represented voices, and demonstrates the University’s commitment to the greater community and advancement of care. Moving beyond traditional community engagement, the team incorporated design equity principles, evidence-based strategies and brain science to create a rigorous, repeatable framework for gathering valuable insights through surveys, mock-ups, and multiple feedback forums with patients, caregivers, and researchers. These insights directly shaped the space program, layout, operations, and aesthetic, ensuring the environment felt welcoming, safe, and restorative. The result, validated through post-occupancy evaluations, demonstrates how authentic community voice can drive organizational value and meaningful outcomes that benefit all. Attendees will learn practical strategies for embedding equity, research, and community insight into healthcare design to create environments that truly reflect the people they serve.Show MoreClick the title to see all detailsShow More