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Jeff Cook

Jeff Cook

Director EngineeringReid Health

Jeff’s career spans multiple sectors, beginning as an electrician and expanding into construction and facilities leadership. As Director of Engineering at Reid Health, he oversees maintenance of buildings and properties across multiple counties and states. With 25 years as Reid’s Fire Marshal, he ensures safety, environmental, and regulatory compliance. Jeff plays a vital role in construction and renovation projects, collaborating with architects, building officials, and leadership. He is currently leading development of the Reid Connersville Ambulatory Care Center, Reid’s largest project since the main campus, shaping the future of its facilities. 

Tue Oct 208:15 AM – 9:15 AM

E79 – Designing Access to Care: Research-Driven Responses to Healthcare Deserts

Healthcare deserts, geographic areas with limited or delayed access to essential healthcare services, continue to expand across the US, particularly i…Healthcare deserts, geographic areas with limited or delayed access to essential healthcare services, continue to expand across the US, particularly in rural and underserved communities. Addressing these gaps requires coordinated solutions that align…Healthcare deserts, geographic areas with limited or delayed access to essential healthcare services, continue to expand across the US, particularly in rural and underserved communities. Addressing these gaps requires coordinated solutions that align planning, design, technology and operations. This session presents a research-informed exploration of how healthcare design can improve access, safety and outcomes through two complementary case stud…Healthcare deserts, geographic areas with limited or delayed access to essential healthcare services, continue to expand across the US, particularly in rural and underserved communities. Addressing these gaps requires coordinated solutions that align planning, design, technology and operations. This session presents a research-informed exploration of how healthcare design can improve access, safety and outcomes through two complementary case studies: Sanford Health’s Virtual Care Center & Reid Health’s rural care delivery model. Drawing on applied research related to access to care, workforce sustainability and social determinants of health, the presenters demonstrate how purpose-built environments and right-sized facilities extend care beyond traditional hospital campuses. We'll examine how centralized virtual care hubs expand specialty access and provider education, while community-integrated facilities strengthen continuity of care and operational resilience. Attendees will gain evidence-based design strategies to improve patient access, support caregivers and enable flexible, scalable healthcare delivery across geographies.Show MoreClick the title to see all detailsShow More

Educational SessionSession TypeClinical VoicesSession Track
Michelle Jutt
Susan Berry
Preeta Bajaj
Jeff Cook
Michelle Jutt
Michelle JuttGlobal Practice Director, Advisory, HKS
Susan Berry
Susan BerryVice President Operations, Virtual Care, Sanford Health
Preeta Bajaj
Preeta BajajVice President and Senior Medical Planner, HKS
Jeff Cook
Jeff CookDirector Engineering, Reid Health
Michelle Jutt
Michelle JuttGlobal Practice Director, Advisory, HKS
Susan Berry
Susan BerryVice President Operations, Virtual Care, Sanford Health
Preeta Bajaj
Preeta BajajVice President and Senior Medical Planner, HKS
Jeff Cook
Jeff CookDirector Engineering, Reid Health
Additional Comments:Two distinct ways to solve the same problem. Designing for healthcare deserts requires evidence-based, scalable solutions using virtual care, community facilities & research-driven planning to improve access, workforce sustainability & patient outcomes.
AIA Forums Track:Yes
Allow Registration:No
Capacity Unlimited:No
Clinical Track:Yes